For advertisers
Unlock growth with every outreach.
Discover, plan and buy integrated campaigns across digital, television, radio, newspaper, print, mobile, billboards and digital out-of-home from one connected platform.
Audience-first planning
Plan the whole ecosystem around your audience.
Instead of planning digital separately from television, or searching for billboards apart from radio, AdPlan lets you build one media plan around where your audience actually spends its time.
Compare opportunities across channels, allocate budget with more confidence and run campaigns with less friction.
Unified planning
One plan for every channel, from digital to offline.
Smarter allocation
Compare reach, cost and timing across every touchpoint.
Audience-first planning in one view
Audience behaviour, channel options and budget decisions come together in a single workflow.
Outcomes
What you can achieve with AdPlan.
Four things change when every channel sits in the same plan.
Planning
One plan across every channel.
Visibility
Opportunities, formats and price points.
Execution
From brief to booking to delivery.
Intelligence
Reporting that informs the next plan.
Unified planning across television, radio, print, billboards, digital and mobile
Greater visibility into media opportunities, formats and price points
Side-by-side comparison of media options
Faster movement from brief to booking
More connected cross-channel campaigns
Clearer campaign delivery and reporting
Better information for future media decisions
Channels
Media channels available to advertisers.
Every format in one marketplace, listed by the media owners who sell it.
Digital
Display, video, native, mobile and app-based advertising opportunities.
Television
Linear and connected TV opportunities across relevant programming and markets.
Radio
Station- and show-based opportunities organised around audiences, locations and reach.
Newspaper & print
Classifieds, display advertising, premium newspaper positions, magazines and publications.
Out-of-home
Billboards, transit, street furniture and large-format placements.
Digital out-of-home
Digital screens and outdoor displays with flexible scheduling and dynamic creative.
How it works
How advertisers use AdPlan.
Seven steps from brief to measurement. Plan, buy and manage campaigns with clarity.
01
Brief
Define your audience, objective, market and budget.
02
Discover
Explore relevant inventory across channels and media owners.
03
Plan
Build an integrated media plan aligned to your campaign goals.
04
Connect
Engage the media owners behind the opportunities you choose.
05
Buy
Book selected placements with clear terms, paid into escrow.
06
Manage
Keep campaign activity organised across channels.
07
Measure
Review proof of delivery and performance to inform the next plan.
AdPlan is a media marketplace and planning platform connecting advertisers, agencies and media owners. Advertisers can use the platform directly or continue working with their existing agency.
Yes. AdPlan connects you with the media owners behind each opportunity, so you can discuss rates, placements and terms directly before confirming a booking.
No. AdPlan guides you from brief to booking with clear channel options, formats and pricing information, so first-time advertisers and experienced buyers can both plan with confidence.
Absolutely. You can plan a single-channel campaign, such as radio or billboards, or combine several channels into one integrated media plan.
Yes. Agencies can plan and manage campaigns on your behalf, while you keep shared visibility of plans, bookings and reporting.
Our team helps with onboarding, planning questions and campaign delivery. Email support@adplan.ke and a specialist will get back to you.
Plan your next campaign around your audience.
Get a smarter plan, better buying and faster growth with AdPlan.