Campaign planning
One audience. Many touchpoints. One plan.
AdPlan brings media channels together so advertisers and agencies can plan integrated campaigns instead of isolated channel buys.
Television · Radio · Print · Out-of-home · Digital out-of-home · Digital
Plan your media with purpose
One platform. Every media possibility.
A single campaign can combine television, radio, newspaper, out-of-home, digital and mobile around one audience, one objective and one strategy. AdPlan gives you one connected place to discover and plan them.
Discover
Discover media. Compare opportunities. Decide with confidence.
AdPlan connects buyers with inventory across channels and media owners. Instead of searching media house by media house, you find and compare opportunities in one marketplace.
Why it’s different
The old way, and the AdPlan way.
Media buying used to mean a different process for every channel. Now it’s one.
The traditional way
With AdPlan
Calls and emails to multiple media representatives
One connected marketplace
Separate searches for each channel
Every channel in one place
Manual spreadsheets
Structured media information
Comparing opportunities across separate documents
Side-by-side comparison of what’s available
Fragmented booking processes
One workflow from brief to booking
Chasing media owners for campaign updates
Delivery and proof kept with the campaign
Channel solutions
Every channel your audience uses.
Plan each channel for the role it plays in the campaign, and keep them all in one plan.
Digital
Display, video, native, mobile, web and in-app advertising. Ideal for targeted awareness, consideration, lead generation and performance campaigns.
Television
Reach audiences across relevant programming and markets, and plan around dayparts, audiences and campaign objectives.
Radio
Stations, shows and sponsorships that support mass awareness, frequency, local targeting, events and community engagement.
Newspaper & print
Newspapers, magazines and publications, from classifieds to premium display positions and special supplements.
Out-of-home
Billboards, transit, street furniture and large-format placements where audiences live, work, travel and spend time.
Digital out-of-home
Digital screens and billboards for dynamic outdoor campaigns, with scheduled, rotating and contextually relevant creative.
Integrated planning
Your audience doesn’t think in channels.
Your media plan shouldn’t have to. AdPlan helps you:
Build plans around customer journeys across online and offline touchpoints
Allocate budget according to the role each channel plays
Coordinate campaign timing across channels
Keep messaging consistent across every touchpoint
Bring traditional and digital media into one strategy
Plan your next campaign around your audience.
Bring every channel into one plan, and book it directly with the media owners who sell it.