AdPlan

For media owners

Your media deserves more buyers.

List your advertising inventory on AdPlan and make it discoverable to advertisers and agencies actively looking for media opportunities.

Creator filming a video in a bright bedroom studio
  • Outdoor
  • Digital out-of-home
  • Television
  • Radio
  • Newspaper & print
  • Digital

Get discovered

You have the space and the audience. We bring the demand.

Whether you own outdoor, broadcast, print or digital media, AdPlan gives your inventory a presence in a marketplace where buyers are already planning, so you’re not relying on calls, emails and spreadsheets alone.

From unsold inventory to new demand

Media inventory has a shelf life.

AdPlan puts your available inventory in front of advertisers and agencies who are planning campaigns right now.

  • Outdoor

    A billboard slot that isn’t sold today can’t be sold tomorrow.

  • Print

    A newspaper page goes to print.

  • Broadcast

    A radio slot goes off-air.

  • DOOH

    A digital screen has finite availability.

More visibility. More connections. More opportunities to sell.

Why join AdPlan

Put your inventory where buyers are already planning.

Six reasons media owners list on AdPlan.

  • Get discovered

    Appear where advertisers and agencies are searching for media opportunities.

  • Showcase your assets

    Present locations, formats, audiences, pricing and availability in one listing.

  • Connect with agencies

    Become accessible to agencies planning campaigns for their clients.

  • Reach direct advertisers

    Connect with businesses that are ready to buy media.

  • Expand your market

    Put your inventory in front of buyers beyond your existing sales network.

  • Simplify the sales journey

    Manage requests, availability, invoices and bookings in one place.

You stay in control

Your media.
Your terms.
Your business.

Listing on AdPlan doesn’t mean giving up control. You decide what to list, set your commercial terms and manage your relationships with buyers.

  • What you list

    Choose which assets, formats and dates appear on AdPlan. Keep anything else private.

  • What you charge

    Set your own rate cards and commercial terms, and update them whenever you need to.

  • Who you work with

    Review every booking request before you accept it, and keep the buyer relationships you already have.

What you can list

Every format your buyers plan with.

From the roadside to the airwaves, list outdoor, broadcast, print and digital inventory on AdPlan.

Billboard above a city street at dusk

OOH

Outdoor

Billboards, transit, street furniture and large-format static placements.

Digital billboards lighting up a city street at night

DOOH

Digital outdoor

Digital billboards and screens with dynamic campaign opportunities.

Television camera filming a lit stage

TV & radio

Broadcast

TV spots, radio spots, show sponsorships and other broadcast opportunities.

Newspapers running through a printing press

Print

Newspaper & Print

Newspaper pages, magazine spreads, classifieds, supplements and other print formats.

Laptop open on a desk

Web & app

Digital

Display banners, video, native, mobile, website and in-app inventory.

How it works

From listing to payout.

Six steps, from your first listing to money in your account.

  1. 01

    Create your profile

    Set up your media company on AdPlan and invite the people who sell with you.

  2. 02

    List your inventory

    Add locations, formats, audience information, rate cards and availability.

  3. 03

    Get discovered

    Appear when advertisers and agencies search for media that fits their plan.

  4. 04

    Accept bookings

    Review each booking request and accept the ones that work for you.

  5. 05

    Invoice securely

    Issue the invoice through AdPlan. The buyer’s payment is held in escrow while the campaign runs.

  6. 06

    Deliver and get paid

    Upload proof of delivery. Once the buyer accepts it, your payout is released.

FAQ

Common questions from media owners.

Still unsure? Talk to our team.

No. You set your own rate cards and commercial terms, and you decide which booking requests to accept.

Yes. You decide which assets, formats and dates appear on AdPlan, and you can keep any inventory private.

Yes. Update locations, formats, pricing and availability at any time so buyers always see what is current.

Advertisers and agencies planning campaigns on AdPlan can find your listings when they match their audience, market and budget.

Yes. Bring your existing buyers onto AdPlan and manage those relationships alongside the new demand the platform brings you.

Ready to reach more buyers?

List your inventory, take bookings directly and get paid once delivery is confirmed.