Industries
Different industries. Different audiences. Smarter media planning.
AdPlan supports media planning across key African sectors, helping brands connect audiences, channels and campaign objectives in one connected platform.
Built around your sector
Sector-specific media strategies. One connected platform.
Every industry has different audiences, purchase journeys and communication objectives. AdPlan gives brands and agencies the flexibility to plan around those differences while working in one connected media ecosystem.
Find your sector
Every sector has its own media mix.
11 sectors, what their campaigns set out to do, and the channels that usually carry them.
Sector
What campaigns aim to do
Media opportunities
01
Financial services
Build awareness, trust and product adoption across mass-market, SME, youth, high-value and other relevant audiences.
TV, Radio, OOH, Digital, Newspaper, Print
02
FMCG & consumer brands
Build awareness, encourage trial and drive repeat purchase across consumer audiences and markets.
TV, Radio, OOH, Digital, Mobile, Print
03
Retail & e-commerce
Drive store visits, online traffic, promotions, launches and consumer action.
Digital, Mobile, OOH, Radio, Newspaper, Print
04
Technology
Build product awareness, educate audiences and generate qualified interest among consumers and businesses.
Digital, Native, Video, Mobile, Print, TV
05
Telecommunications
Connect mass-market audiences with products, offers, services and network messaging.
TV, Radio, OOH, Digital, Mobile, Print
06
Automotive
Build consideration around brands, models, launches and dealerships.
TV, OOH, Digital, Radio, Print
07
Real estate
Build awareness, trust and demand for developments, property and investment opportunities.
OOH, Digital, Newspaper, Print, Radio, TV
08
Education
Reach students, parents, professionals and institutions with enrollment, programme and institutional campaigns.
Digital, Radio, Print, OOH, TV
09
Healthcare
Build awareness and trust around healthcare services, facilities, products and information.
TV, Radio, Digital, Newspaper, Print, OOH
10
Hospitality & tourism
Promote destinations, properties, experiences, events and travel opportunities to domestic and international audiences.
Digital, Video, OOH, Radio, TV, Print
11
Government & development
Support public awareness, education, information and community communication campaigns.
Radio, TV, OOH, Newspaper, Print, Digital
Every industry has an audience.
AdPlan helps you find the media opportunities to reach yours.