Resources
Better media decisions start with better information.
Insights, research and practical guides for advertisers, agencies and media owners navigating Africa’s evolving media landscape.
The resource hub
Insights, guides and research for Africa’s marketers.
Practical knowledge to help you understand audiences, evaluate channels and make better-informed media decisions.
Media is changing.
Consumer behaviour is changing.
Technology is changing.
The smartest marketers keep learning.
Resource categories
Seven ways into the media landscape.
From the trends behind audience behaviour to the detail of buying a placement, organised around the decisions you actually make.
01Trends and data
Media intelligence
Audience behaviour and the developments shaping African media: how consumption is changing and where new opportunities are emerging.
02In the wild
Case studies
How campaigns come together across channels: the objective, the media strategy, the execution and the outcome.
03Research
AdPlan reports
Market snapshots, channel insights and audience information to support better media decisions.
04Frameworks
Planning guides
Channel roles, budgeting approaches and planning frameworks for building integrated campaigns.
05Execution
Buying guides
How to evaluate inventory, commercial terms and audience information across TV, radio, print, digital, mobile and OOH before you commit.
06Sector focus
Industry insights
What changing consumer behaviour means for financial services, FMCG, retail, technology, telecoms, real estate, education, healthcare and more.
07Editorial and perspectives
The AdPlan Journal
Ideas, perspectives and conversations about the future of African media.
Insight, interviews and analysis from marketers, agencies, media owners and industry practitioners.
Stay ahead of the media landscape.
Put what you learn into your next plan. Start in AdPlan, or talk to us about the market you’re planning for.